Ceecee Case Study Analysis - 9518 Words

CeeCee Case Study Analysis School of Business Humanities Institute of Technology Blanchardstown Dublin 15 Bachelor of Business Studies Strategic Marketing Management 04/03/2011 1. INTIAL OBSERVATIONS * Fashion Industry * The fashion retail industry has grown rapidly. It is reported in the case study that sales revenue in the European clothing market has increased by almost 20% over the last decade. * There has been substantial price deflation caused by the increasing market share of value retailers and the reduction of production costs as manufacturing is moved to cheaper wage countries such as Asia * Increasingly competitive markets as large grocery supermarket retailers are now offering non food products†¦show more content†¦Such risks include fluctuations in foreign currency exchange rates, unfavourable economical or political factors or less developed infrastructure. CeeCee would also need to decide on which mode of entry it would utilise when entering into a foreign market in order to reduce risks. Entry options include contracting, strategic alliances, joint ventures e.t.c. ii. IT Systems: As mentioned earlier, CeeCee invests heavily in Information Technology systems to support its fast fashion business model. Any problem with the IT systems would create a major setback for the company, in terms of inventory management. The major issue here for management is identifying possible IT risks and understanding, monitoring and controlling of those risks, mainly because their business rely heavily on IT and New and innovative technologies are introduced frequently therefore creating new risks. iii. Suppliers: CeeCee’s suppliers play an important role in the company’s fast fashion model. The company has a list of criteria’s for selecting its suppliers and audits its suppliers on a regular basis because they are a vital component to the success of their business. A major issue for managers here is carrying out supplier risk management because should supply chain disruption arise, it could jeopardize the company’s strategy. iv. Maintaining Success: CeeCee is a successful corporation and another important challenge which its management